3 brides are going viral for their special stories behind their wedding dress choices

When you’re married, finding the perfect dress can be an extremely stressful and daunting process.

Only the bride knows when a dress is “the right one,” and how to choose a dress just to end the search isn’t exactly the best approach.

Three brides knew how important it was to find “the right one” and went viral because of it!

Instead of finding “the one”, a bride created it.

34 years old Jennifer McCannwho married in September 2021, struggled to find a dress she really liked in stores, so she decided to make her own wedding dress with the sewing machine her father taught her when she was a little girl.

She started the process by purchasing a white corset, dyed brown to match her skin tone. Then she added appliqués, lace and other materials to make it her own. When she posted a TikTok Video Chronicle the whole process, it has received a whopping 6 million views, at the time of publication.

Part of TikTok’s appeal is the videos that go viral, especially about the weddings that often go viral and receive positive responses. Videos using the “wedding dress” hashtag received a total of 5.1 billion views and videos using the “wedding” hashtag amassed over 49 billion views on the platform.

One of the most popular wedding video formats on the platform involves brides sharing a “unique” wedding dress that people have never seen before, especially since many people are sharing footage of their wedding on their platform.

Initiated reached out and spoke to the three brides who have gone viral on TikTok due to the praise people around the world have received for their self-expression and creativity to make their wedding dresses look different and special.

The three women gave a glimpse of how the virality of their wedding dress made their special day even more special. In one case, it even saved the wedding memory of a bride who had gone through a bitter experience.

Back at McCann, she downloaded it TikTok Video recounting the process of making her own dress on Sept. 9, 2021, telling Insider that she wanted to encourage anyone looking for dress inspiration on TikTok, giving them a “confidence boost” to do theirs too.

McCann said she thought he got so many views because “it’s so rare to see someone who takes on such an enormous task as making your own wedding dress.”

The unique part of her journey was the fact that the video showed ‘the whole process and the missteps’, where McCann accidentally turned her corset green instead of brown, which she thought people were more interested in. to watch on TikTok. “Everyone loves a moment of ‘trusting the process’.”

But an unpredictable turn of events saw McCann fall into a deep depression after an argument with her bridesmaid.

“I couldn’t even look at wedding pictures without feeling really depressed and sad about the whole event. I was also very critical of my dress. I could just see all the mistakes and the things I could have tweaked,” she said. Initiated.

However, when her video went viral and received so many positive comments, McCann was able to “reclaim the narrative and see marriage in a more positive light.”

“It helped me out of a dark place and I’m so grateful for that,” she added.

Another bride, Mayura KulKarni Tripathi, 26, who is based in Detroit, posted a wedding outfit video that went viral where hers featured all six different outfits which she wore to her Hindu-Indian wedding.

What made her video so special was the fact that each of the first five dresses was for a different Hindu ceremony that made up the week-long wedding, and the sixth dress was a more modern style lehenga, which is a skirt outfit worn in the South. Asian parties for the reception, Initiated reported.

Tripathi said Initiated she believes her TikTok, which has 1.3 million views, has received a lot of attention from American viewers who “didn’t attend a Hindu-Indian wedding”.

“Seeing the different outfits and ceremonies was definitely something different,” [for viewers] she says. The interesting thing about her video was that many commenters of the video were in awe of how beautiful her Indian wedding looks.

“As a bride, we spend so many days and hours choosing the perfect outfit. It was exciting to see so many people loving the styles I chose, and it was also great to be able to showcase my journey to so many people,” she added.

The last bride isabelle rapp of Palm Beach, Florida, which usually posts lifestyle and beauty tips on TikTokreceived 2.1 million views on the platform where she showed up wearing the same wedding dress her mother married 31 years ago.

Rapp told Insider, “My mom saved it hoping one day her daughter could wear it. When I got engaged, we opened the box for a fun try-on and I totally wore it. immediately knew it was that one.

Also, what made Rapp’s dress so special was the fact that she kept all the original details of the dress, including the beads and lace imported from France, but added a neckline and a more elegant lining to give it a more modern touch.

TikTok users were blown away by the “timeless” and the fact that he was also worn by his mother.

Rapp pointed out that while today’s wedding dress market is driven by “brands and designers”, it is so “rare that it was to see a bride wearing her mother’s dress”, and said decided to present the legacy of an outfit to her 14,000 TikTok followers.

“As a creator, it’s always a dream for your content to go viral, but especially when it’s something so special to you, like your wedding day! Social media can be filled with so many options and I think I was so happy to see so much positivity and love for the dress.

Find out more via Initiated.


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