Flipkart’s end-of-season sale saw 100 hours of engagement via live and video trading
During Flipkart’s 2022 end-of-season sale, the e-commerce company recorded nearly 100 hours of engagement through live and video commerce.
Women’s fashion, children’s clothing categories, and footwear categories would have seen maximum engagement from customers during their live videos. This EOSS 2022 also saw the start of a 24X7 live commerce initiative that connected brands, sellers and influencers with engaging customers in real time. During the sale, more than 10,000 brands and 2,00,000 sellers came together to offer more than 10 styles of clothing and accessories for men, women and children.
The week-long event, from June 10-17, saw the biggest increase in sales of men’s t-shirts, jeans, formal and bridal wear, women’s western wear, sarees, shoes, luggage, bags handbags, shoes and watches. With the arrival of the monsoon and the resumption of travel, raincoats, backpacks, handbags, suitcases and sports bags also saw increased traction. As children across the country return to school, an increased demand for uniforms, badges and black shoes has also been seen.
Additionally, fitness and health products emerged as priority purchases for Flipkart consumers, with more than 70% of purchases representing sporting goods, including running, gym, badminton, and cricket shoes. Customers in cities such as Bangalore, Kolkata, New Delhi, Mumbai, Pune, Guwahati and Muzaffarpur saw the highest engagement. The platform witnessed a strong response from Karnataka, Uttar Pradesh and Maharashtra, followed by Bihar and West Bengal.
Abhishek Maloo, Senior Director of Flipkart Fashion, said, “This year’s end-of-season sale was infused with the spirit of fashion’s comeback, as we saw a resurgence in consumption and a drastic increase in commitment after the pandemic. We continued to serve our customers with a wide range of offers supported by technological innovations such as 24*7 live commerce, for the first time, enriching their shopping experience. Our efforts to elevate the entire fashion ecosystem have also resulted in the growth of thousands of local fashion brands and sellers across the country. We are overwhelmed by the huge success of this end of season sale and are confident that it will further drive the growth of Flipkart’s fashion portfolio.
Launched in 2007, Flipkart said it has empowered millions of consumers, sellers, merchants and small businesses to be part of India’s digital commerce revolution, with a registered customer base of over 400 million, offering over 150 million products in more than 80 categories. .
June 21, 2022