Rockgas insightfully engages for a broad buyer expertise and engagement technique
Australasia’s main expertise watch company, Perceptive, helps Rockgas redefine its engagement and buyer expertise technique by inspecting the way it serves prospects.
“Rockgas is trying to implement new enterprise programs and processes to attain its strategic objectives and imaginative and prescient,” stated Oliver Allen, Managing Director of Perceptive. “To do that, Rockgas wants a deep understanding of its prospects, its market, its rivals and the business as a complete. They should know what’s anticipated, what works (and what does not), what the newest traits and coverage adjustments are, and what’s related to their enterprise, now and sooner or later.
The mission consisted of interviewing shoppers in three totally different segments – industrial and industrial, SME and residential – to grasp the kind of personalities that exist inside every of their clientele. The outcomes of those in-depth surveys will assist information Rockgas on how they impart and interact with totally different prospects and create “customized experiences” that meet their distinctive wants.
Insightfully mapped buyer journeys that present the method prospects undergo each earlier than selecting a fuel provider and after they change into Rockgas prospects. “Via this, we now have recognized the weaknesses, strengths and alternatives on how Rockgas can higher interact and serve prospects at each touchpoint,” says Allen.
Inside every touchpoint, Rockgas has a set of basic ideas and buyer expertise options that the group will now deal with delivering.
“At Rockgas, our objective is to make sure that we now have the capability and the power to be market leaders in offering vitality to New Zealanders,” stated Wendy Rayman, Advertising Supervisor at Rockgas. “We see this work with Perceptive as essential in transferring the enterprise ahead to make sure we’re interacting with prospects in the absolute best method.
“The information gained from this mission will assist inform and information our enterprise and any applications or tasks we develop, together with a overview of inner programs. We’re joyful that Perceptive is offering this info in order that we are able to higher serve our prospects.
ABOUT PERCEPTIVE: Perceptive gives analysis and knowledge applications to numerous organizations in Asia Pacific, North America, UK, UAE and India. They conduct each quantitative and qualitative analysis in over 40 international locations, full over 500,000 area surveys every month and have entry to over 11 million shoppers via our professionally managed analysis panels.
Perceptive is a part of the Clemenger Group, Australasia’s largest and most profitable advertising communications group. We’re additionally a part of BBDO – the world’s most award-winning promoting company with 15,000 folks in 289 workplaces in 81 international locations world wide.
ABOUT ROCKGAS: Rockgas is New Zealand’s largest LPG retailer, serving greater than 100,000 prospects via 9 branches and a community of 27 franchises throughout the nation.
Rockgas is a part of the Firstgas group whose imaginative and prescient is to guide the supply of New Zealand vitality in a altering world. Their mission is to securely and reliably present reasonably priced and accessible vitality to Kiwi households and companies.
Based mostly in New Plymouth, Firstgas Group is an umbrella model made up of Rockgas, Firstgas, Flexgas and Gasoline Providers NZ. Firstgas and Rockgas are shopper manufacturers that offer LPG and pure fuel to greater than 165,000 prospects via their fuel community of greater than 2,500 km of excessive strain transmission pipeline and 4,800 km of distribution pipeline within the island of North, 36 native LPG suppliers and over 180 Refill & Save areas throughout New Zealand.
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