Social Media Affects Wedding & Engagement Ring Trends | Entertainment/Life

How do brides-to-be and their fiancés decide what they want for engagement and wedding rings? Friends? Bridal magazines? To some extent, but we are in the 21st century.

“It’s amazing the jewelry industry has lasted this long without Pinterest,” said Matthew Patton, owner of Cut Fine Jewelers. “That’s a fact, right there.”

And one good thing is worth another: not all of these social media sites are leading everyone in the same direction.

The halo engagement ring, in which a band of small diamonds surrounds the center diamond, remains popular, said Richard Busceme, director at Anton’s Fine Jewelry.

But halo-free diamond solitaire rings are experiencing a resurgence in popularity, said Scott Berg of Lee Michaels Fine Jewelry.

Of course, within these styles there are plenty of options, both in the lines that most jewelry stores carry and in what they are able to custom design to incorporate the features that customers want.

The most popular diamond shapes vary.

“We still sell quite a few traditional round brilliants, but of course there are other shapes that tend to catch the eye, and we do very well with oval diamonds and cushion shapes,” Donny said. Boudreaux, owner of Boudreaux jewelers. Berg and Busceme say much the same thing.

Patton, however, says her clients seem to prefer oval and pear-shaped stones.

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White metals remain the most popular for women’s rings, although yellow gold is making a small comeback and rose gold is having a following.

“Before, nobody wanted a yellow gold ring,” Berg said. ” This is no longer the case. We see this in jewelry (non-wedding). »

In men’s rings, a spike in gold prices several years ago created a market for alternative metals like tungsten, which are cheaper and more scratch resistant than precious metals (but cannot be resized). Alternative metals remain popular in most stores, but yellow gold, white gold and platinum are making a comeback.

“I see guys going back to what I call their dad’s wedding band – just a yellow gold wedding band,” Busceme said. “I’m starting to see a lot of that.”

Men’s rings start at $300, Busceme said. Women’s rings cost between $1,500 and $2,000, but are generally higher, depending on size, number of jewels, and design.

Most customers walk into stores with a pretty good idea of ​​what they want. When they don’t, jewelers try to figure out how to create a ring that fits their lifestyle.

“The most important thing we can do when working with clients is ask questions and listen,” Berg said. “Is your fiancée a nurse?” Will she be wearing gloves, so should the ring be lower? Is she active? Is platinum better than white gold? Is she unique in her style? Does she like contemporary or more traditional styles? These are the questions you start asking yourself.

Follow George Morris on Twitter, @GWMorris.

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